An introductory guide from Ranexco. General information to support your planning.
Begin with the message
Before choosing colours or typefaces, write down who your business serves, what it helps them do and how you want to communicate. These decisions provide a reference point when evaluating design concepts.
Build a system around the logo
A logo is one element of an identity. Typography, colour, imagery and layout should also work together. Test the system in realistic situations such as a website header, proposal cover and small social graphic.
Make consistency practical
A short set of guidelines can explain which logo files to use, how much space to leave and which colours work for text. Include a few everyday examples so colleagues and suppliers can apply the identity without guessing.
Consider production and access
A design needs to remain readable at small sizes and in different formats. Check contrast, print requirements and any font licences before finalising assets. Agree which editable files are included in the handover.
Leave room to grow
An identity should be recognisable without becoming restrictive. A clear visual foundation makes it easier to add new services, campaigns or publications while keeping the business presentation coherent.